Madrid Convention Bureau
The document “Madrid, Creating Legacy through your meeting” by the Madrid Convention Bureau encourages events held in the city to leave a positive and lasting impact on the community.
The document “100 Ideas to Celebrate Sustainable Events in Madrid” by the Madrid Convention Bureau offers practical recommendations to make events more environmentally and socially responsible. Madrid presents itself as a city committed to sustainability, aligned with the Sustainable Development Goals (SDGs), and provides organizers with these key guidelines for all stages of an event: planning, execution, and closure.
Our directory of social organisations provides event organisers with a list of associations, foundations and NGOs working in areas such as sustainability, corporate social responsibility, social inclusion and other related fields.
PLUS is a digital technology managed by Madrid Convention Bureau, offering various functionalities related to comprehensive sustainability and legacy management. It generates specific reports prior to all meetings taking place in Madrid, in order to minimise their impact from the outset. PLUS facilitates the implementation of the Sustainable Development Goals (SDG) at every stage of an event or meeting.
Created in 2020 in collaboration with experts in responsible tourism, this was the first specific MICE guide with practical information on sustainability, legacy and positive impact. The Guide analyses the Sustainable Development Goals influencing this tourism segment, providing practical guidelines for application across five sectors: Special Venues, Hotels, Restaurants and Catering, Service Providers and Event Agencies, Destination Management Companies (DMCs) and Professional Congress Organisers (PCOs).
Each year, a Recognition Night is held as part of the MCB Ambassador Programme in honour of professionals from the scientific, associative, and academic sectors who play a key role in promoting congresses in Madrid.
Attendees receive a small STRAWBERRY TREE as a courtesy gift. It represents the city and our commitment to sustainability and the environment.
The strawberry tree is now also the symbol of Recognition Night.
